Privacy Policy
Y.O.D.O. Ltd – Plain English Summary of Our Privacy Policy
1. Why We Collect Your Data
We collect only what’s needed to make Y.O.D.O. work safely and as you’d expect — to keep your check-ins running, alert your Delegates when something feels off, and deliver your private messages at the right time.
We never sell your data or use it for advertising.
We never sell your data or use it for advertising.
2. What We Collect
We collect:
- Your name, email address and password when you register.
- Details about your Delegates and Recipients (the people you choose).
- Any messages, recordings or attachments you save.
- Device and log data that helps us keep things secure.
- Verification information when needed (like ID or a death certificate).
- Cookies for login, language and analytics preferences (you can manage these any time).
We don’t collect unnecessary personal information or special category data unless you choose to include it in your messages.
3. How We Use It
We use your information to:
- Manage your account and send check-ins.
- Notify your Delegates if you stop responding.
- Verify identities when someone reports a passing.
- Deliver messages to the right Recipients, securely and privately.
- Keep the platform safe, working and compliant with the law.
- Process payments and handle refunds when needed.
4. Who Sees Your Data
Only the people and services required to run Y.O.D.O. safely:
- Your Delegates and Recipients, for their part in your plan.
- Trusted service providers, like AWS (hosting), Twilio (emails), and Persona/iDenfy (identity checks).
- Our professional advisers, if the law requires it.
Everyone we work with is bound by strict privacy and security contracts.
We don’t share your data for marketing or third-party gain.
We don’t share your data for marketing or third-party gain.
5. Where It’s Stored
Your data is stored securely in the UK or EEA.
If any service processes data outside this region (for example, through AWS), we use legally approved safeguards — called Standard Contractual Clauses (SCCs) — to keep it protected.
If any service processes data outside this region (for example, through AWS), we use legally approved safeguards — called Standard Contractual Clauses (SCCs) — to keep it protected.
6. How Long We Keep It
We keep your data only for as long as needed:
- Account data – while your plan is active, plus 30 days before deletion.
- Verification records – up to 6 years (for legal compliance).
- Backups – deleted after 90 days.
When your account is deleted, your data is permanently erased or anonymised.
7. Your Rights
You have full control of your data. You can:
- Ask to see what we hold about you.
- Correct mistakes.
- Ask us to delete your data.
- Move your data to another provider.
- Object to certain uses.
- Withdraw consent (for example, for marketing emails or optional cookies).
To exercise your rights, email info@yodo.ltd — we usually reply within one month.
8. How We Keep It Safe
We use strong encryption, secure servers, and strict access controls.
Only authorised staff can access limited data when absolutely necessary.
We carry out regular security audits and back up all essential data.
Only authorised staff can access limited data when absolutely necessary.
We carry out regular security audits and back up all essential data.
Your sealed messages are encrypted — we won't read them.
9. If Y.O.D.O. Changes or Closes
If Y.O.D.O. is ever sold, merges, or stops trading, we’ll:
- Email you and your Delegates (if possible).
- Offer a way to download or transfer your data.
- Delete everything securely if continuation isn’t possible.
10. Cookies and Preferences
We use cookies for essential site functions and anonymised analytics.
You can choose which cookies to allow or change your settings anytime in the footer.
See our Cookie Notice for full details.
You can choose which cookies to allow or change your settings anytime in the footer.
See our Cookie Notice for full details.
11. Questions or Concerns
If you’re ever unsure or unhappy with how your data is handled, email info@yodo.ltd.
We’ll do our best to resolve it quickly.
We’ll do our best to resolve it quickly.
If you’re not satisfied, you can contact the Information Commissioner’s Office (ICO) at ico.org.uk.
12. In Short
Your data stays yours.
We use it responsibly, protect it carefully, and delete it when it’s no longer needed.
That’s our promise.
We use it responsibly, protect it carefully, and delete it when it’s no longer needed.
That’s our promise.
For all the detailed legal information, please see the full Privacy Policy.